Sodafone

In an illiterate world, who will want to buy books,
e-books, magazines and newspapers?

Reading is indisputably in decline, which upsets or
pleases people, depending upon one’s viewpoint. In the
USA, we’ve suffered a 10% decline in literacy from 1982
to 2002.

The data are clear-people are becoming less literate,
preferring not to learn at all or to learn in other ways–hearing, visual, and touch.

Brian Tracy reports that half of all high school graduates and
one-quarter of all college graduates in the USA never read
another book after graduation.

Moreover, 70% of adults have not been in a bookstore in at least
five years.

“Text,” some sneer, is an “ancient learning technology” whose time is up. (It may be ancient, but it’s certainly not passe. The original word “text” means to “weave”–weaving newly-read information into your mental database of what you’ve read previously.)

As an avid speedreader who doesn’t watch TV or DVD’s or CD’s
or use electronic learning devicesexcept, of course, for the
Internet-I deplore the decline in reading and writing
proficiency.

The academic case against reading has six points:

1. We are pre-programmed to store, retrieve and
communicate information by speech.

2. Because of our pre-programming, we are driven to
develop technologies to communicate by speech. (Sounds
good to me–so far).

3. Younger people in electrically developed countries
reject “text” as the “technology of choice.” (My
Assumption: that’s because all too many are slow readers, and
slow reading is about as pleasant as having a root canal.)

Speed reading lessons and much practice will correct this problem and make reading enjoyable to anyone. So, why not learn how to be a speedreader? Why not teach others?

4. 80% of the world’s population is functionally
illiterate. (But why should it stay that way?)

5. “Screenagers,” academics muse, are able to deftly
and “seamlessly weave sounds, words and images
into an integrated mosaic” in their minds.

(If that’s really a skill, it’s a nice skill. But you cannot
logically conclude that having this skill renders
reading unnecessary).

6. The Internet breaks down boundaries and creates
an instant global information system. (I agree. The Internet
has made me a globalist. There’s lots of good stuff to read on
the Internet, so I’m glad to be a speed reader, too).

My rebuttal against the logic-challenged case against
literacy and reading is, as follows:

1. Information is doubling and tripling every few years. You
need to speed read, even if you use digital media as well, to
keep up with the avalanche of new information and prevent
your personal obsolescence.

As Brian Tracy says, “to earn more, you have to learn more.”

We all need to read more and read much faster, which provides
greater comprehension and reading enjoyment.

Tracy says that “we should make every minute count.” In addition
to reading regular reading, I agree with Tracy and Zig Ziglar that you should always listen to audio teaching media while driving. Zig calls that “Automobile University.”

The American Automobile Association (AAA) says that Americans
drive an average of 12,000 to 25,000 miles per year, spending 500 to 1,000 hours (the equivalent of two full university semesters).

You should attend Automobile University daily as you
drive, rather than listen to music or talk shows.

Speed reading is a far quicker way to learn than viewing and
listening to videos, CD’s and DVD’s–which I consider
a boring, time-wasting way to learn, if exactly the
same reading material is available instead.

Why not speed read something in 5 to 10 minutes
instead spending 45 minutes learning the same stuff
on digital media?

Remember, every minute counts.

2. The case against reading fails to prove that it
should be minimized or dismissed. Rather, the case
against reading extols the alternatives only.
Therefore, as a logical argument, the case
against reading self-destructs. It’s a house of
cards.

It’s too bad that some academics never studied
formal logic. Obfuscation is not a manifestation of
high intelligence nor does it cover up illogical views.

Be ready to use technology that will allow you to speak
online to listeners anywhere– This includes things like
teleseminars and webinars.

3. Put pressure on public schools and politicians not
to spend billions and billions of dollars with so little
literacy to show for it.

John J. Alquist owns and operates Alquist Enterprises. John is a professional speaker, author and business consultant. Contact him at john@tell-it-well.com or visit him online at
http://www.tell-it-well.com