Sodafone

Recently it is has been difficult to maintain more than a momentary interest in web developers, meaning there was hardly any content creation, and as a consequence next to no interest from consumers when it has come to the mobile web. With 3G coming of age finally, or the 3rd generation of mobile mobile internet there has been a giant growth in people using mobile devices to have a look at the world wide web and with that a large amount businesses have moved in to cement their position. One business man entrepreneur being Xavier Buyse @ ADS Media whose rapidly growing company is developing at a fast rate as the industry for mobile advertising continues to grow.

For businesses that master the new advertising techniques, such Mr. Xavier Buyse CEO has, the payoff is potentially epic: a big jump in customer engagement, whilst simultaneously keeping costs to a bare minimum. Once upon a time the big developments in advertising technology once favoured traditional businesses like Procter & Gamble, which could afford to mass-market its message, the new techniques are something even much smaller companies can afford as well. In the long run it is very likely that, we can reduce the cost of advertising in half while maintaining customer response at either the same or a greater level.

Steve Jobs has now sold over thirty million iPhones. We’re now faced with more than 100000 apps in the iTunes store and people have installed more than 1.8 billion of them, creating an excellent foundations for advertisers and marketers. There is very little transparency in the mobile industry and a far cry from the more open environment enjoyed by the above the line advertising industry. The irony is that it is the capability of targeting consumers directly that is attracting the brands to an industry that is very poor at communicating. But that ultimately is proving very succesful and compartively cheap to isolate consumers. The introduction of the first mobile device that web developers and designers can get behind has created a boon for mobile web content creation. Traditional media companies have to change to be part of the future and for technology based companies that means being prepared to rethink the entire process, replacing defunct processes with modern technology and ways of working.